As I have already discussed in a previous blog there are three components necessary to create a successful internet business:
Traffic
Copywriting
Product
Today I am going to discuss three effective ways to drive traffic to you website:
Buying Traffic
Borrowing Traffic
Recycling Traffic
Having an internet business without traffic is similar to having a huge billboard advertising your business and instead of placing it on a busy stretch of highway you store it in your garage or basement. Both have the same result which is NO RESULT.
Buying Traffic
One of the fastest ways to drive traffic to your website is to buy traffic. There are hundreds of companies that sell traffic per click. All of these companies follow the same model of only charging advertisers for visitors that read an ad and click the link to follow through.
How this works is by having your advertisement come up when prompted by certain keywords used in an internet search and you only pay if the person conducting the search clicks on the advertisement for more information. When using this method it is important to watch cost and track and measure everything. Pay close attention to your conversion rate. Doing so will prevent you from sinking money into keywords that do not convert. It is best to track your results by search engine and by individual keywords to insure maximum success. Remember that it is possible to exhaust an entire advertising budget paying only a nickel or dime per click if you do not pay close attention to your conversion rate.
Borrowing Traffic
The second way to drive traffic to your site is by borrowing traffic from people that already have it.
The two fastest ways to borrow someone else’s flow of traffic are called ” Endorsed Mailings” and “Reciprocal Linking.”
Good candidates are people that already have lots of loyal subscribers or traffic from search engines. It is a good idea to find someone that maintains a list of subscribers and try to convince them to send out an email to their people telling them to check out your website or negotiate getting a well placed link on their web page.
The best ways to convince someone to do this for you is by paying them a small commission, agreeing to send out an email to your subscribers telling them to check out that person’s web page, or providing them with a well placed link on your web page.
Recycling Traffic
Recycling traffic involves turning one time visitors into regular repeat visitors and if you have more than one internet business or webpage, directing those repeat visitors to your other web pages or affiliate web pages.
Keeping in touch with visitors by newsletter with recommendations for your own or affiliate products and web pages is a good way to recycle traffic.
Recycling traffic is an effective way to drive traffic to your web page and it is also the least expensive way to drive traffic to your web page.