A couple chapters ago, I impressed upon you that a company is just that… a company of people. If you aren’t hiring others, then you are just creating a J.O.B. for yourself and this isn’t the place to learn about whatever it is you are trying to do. This is the place to learn about how to gain your freedom via an Internet business.
My first recommendation for hiring is to create a system that continues to replace employees who leave the company and increase the number of employees you have. The more employees you have (if you have a profitable business system), the more money you earn. It’s that simple.
Many people balk at the idea of hiring right away because they think they will lose money. That is not possible if you are following a proven business system. It might be possible to have a short-term cash flow issue if payroll comes due before sales revenue becomes spendable, but you can’t ever have a net-profit problem with number of employees if those employees are followng a proven business system.
Why?
Because a proven business system ensures that every single employee is doing something profitable for your business. If you are paying them $1, they are earning you $1.50 or $2… in any case… something more than the $1 you are paying them. That’s the way business works.
If you want a proven business system, I recommend my own franchise program. You can buy into an Internet business franchise for just a few hundred dollars vs. the tens of thousands it typically costs to buy into a physical store franchise. Here the URL for my franchise system:
http://www.DiegoNorte.com/services/Franchise/
My franchise system has a hiring procedure already in place. Once you kick it off, it will always take care of hiring new workers and keeping your business growing in terms of both number of workers and profits.
However, you do have to kick it off. That means hiring!
You could apply to work as a worker in your own franchise. This is pretty common in the offline franchise world. When you purchase a McDonalds or Subway franchise, you will generally work in your own store for the first couple of years.
In my franchise system, you can generally stop working in your own store after 3-10 working days instead of 3-10 years. That’s pretty powerful. At that point (if you really did put in 8 hours a day and answered 113 or more application emails per day), you can generally stop working and let your new workers take over. You will have enough momentum for your current workers to carry on hiring new workers and creating products for your business.
In my experience though, not many people are willing to even put in that kind of work. It amazes me. There are people out there who will invest $50,000 in a Subway franchise and work 10 hours a day in it for 3-10 years, but those paying only hundreds of dollars to start an Internet business franchise generally won’t even put in 3 solid days of hiring people. They buy their franchise and sign up for the free classes on how to run their franchise, but most won’t actually perform a single procedure in their franchise.
I’ve heard all of the excuses. They go like this:
1. I placed an ad on Craigslist to hire people, but it was deleted 10 minutes later. I don’t know what to do now (would you want someone like that working for you?… why do you give yourself an excuse like that?)
2. I placed an ad in the Nigeria section of the classifieds because I don’t want to have to pay very much. I was afraid that a U.S. ad would attract people who would want to be paid too much.
3. I placed an ad in the _______ classifieds and only 13 people responded.
4. I placed an ad on USFreeAds and only received 2 responses in three months.
It’s amazing, but that is the kind of excuses that actual entrepreneurs make when trying to justify their lack of action.
So this chapter is about how to hire your initial workers.
First of all, stop worrying about paying too much. The system is proven. It pays what it pays (which is the most profitable amount that encourages quality workers to stay with you for the longest period of time.) The system has already taken care of that problem for you.
Second, stop chasing pennies with dollars. You are paying hundreds of dollars a month for the franchise fee (or whatever system you developed to use in place of the franchise). You can only afford to pay for that franchise fee if your business quickly starts earning enough net income to justify the franchise fee (or whatever overhead expenses you have instead of the franchise).
That means you need workers FAST. Your goal should be to hire at least 3 good workers who complete daily tasks in the very first week. That means putting in either time or money right from the start.
Don’t advertise on Craigslist. That’s a great place to advertise once you have a profitable business system. It’s either free or very inexpensive compared to the big guys. However, you need to get your business kick started right now, not simply maintain or have a slight growth rate (which is what the ongoing business system will achieve).
If you do advertise on Craigslist, then you need to be advertising in the New York or San Francisco sections. Otherwise, you need to be advertising on CareerBuilder.com or Monster.com or one of the other heavy hitters.
Best of all, you should do all three and more! You can also hire people on Elance.com, Scriptlance.com, Rentacoder.com and the dozens of other project oriented services. These services aren’t appropriate for an ongoing business because they all think you work for them instead of the other way around. They will annoy the heck out of you if you stay with them, but they are just fine for project oriented work to get your business bootstrapped.
Best of all is the old stand-by method of direct mail. You can purchase a list of 1,000 work-at-home job seekers for around $100. That’s 10 cents per name. You will spend another 37 cents per name to get a postcard out to these people via USPS.com. The post office allows you to upload a file and a mailing list and send it directly from your computer now… no need to lick stamps or go to a print shop… you can do it right now today and have it in the mail in the next couple of days.
I personally offer several different lists of 1,000 work-at-home job seekers. You can order one or all here:
http://kunaki.com/sales.asp?PID=PX00EAKQB3
http://kunaki.com/sales.asp?PID=PX00YN5I3L
http://kunaki.com/sales.asp?PID=PX00CW8JL2
http://kunaki.com/sales.asp?PID=PX00PXYQ15
They are already formatted to upload directly to the post office. You just create a post card file in your favorite word processor that says something like:
—
Want to work at home?
For more information, visit:
http://www.DiegoNorte.com/apply
—
It’s that easy. Of course you would send them to your own application form. And you need to have an application form and an automated system they can perform to make you money. That’s where my franchise comes in. You can still get into that here:
http://www.DiegoNorte.com/services/Franchise