Yesterday, I talked about the three components of every successful Internet Business: Traffic, Copywriting and Product.
Where should you start? I say the place to start is with a product.
If you have no product to sell, you simply don’t have a business. A product could be a service, but I recommend that you not start with a service. You’ll see why when we get to the end game… which is freedom. You can earn your freedom with a service, but it’s much more difficult to set up. Start easy. Get your business profitable… and then you can play with the more advanced stuff if you want.
What kind of product? This blog will focus on information products, but you will see where you can expand that easily. Why? Because information products are very inexpensive to produce and sell for quite a bit of money if you choose the right market. When you are ready to branch out, you might play with things like supplements which are also very inexpensive to produce and can sell for quite a bit depending on the market. You could also sell tools and gadgets. You could even eventually graduate to services if you wish.
But always remember the general rule to wealth:
Buy low and sell high.
Information products fit this formula perfectly. A CD costs less than $2 to produce and can sell for $100 or more. That’s what I’m going to teach, but the principles still apply for other kinds of products if you get the urge later. But I urge you to start with a guaranteed plan of action and get your business profitable before you go on to experiment with the more difficult kinds of products.
Your next question would be… What should the information product be about?
I covered that a bit in the last post with my one minute marketing research method. In that post, I told about a mind exercise where you ask 100 random people if they would be interested in _______. Then you ask them if they would be willing to pay $100 for ________. If 30% or more say “yes” to both questions, then your _______ is a good market to start in.
Let me give you another method that might get your brain juices flowing.
Make a wish.
You’ve heard the story about the genie popping out of the bottle and giving you three wishes. What would they be?
Incredible wealth?
To live forever?
Incredible strength?
The power to pursuade anyone to do anything you wish?
The power to become invisible?
The ability to fly?
Make a list. What excites you? What would you wish for?
If you are like most people, the wishes you make are on the above list or could be. You’re just a person like the rest of us. Most people probably want the same things you would wish for… and they would be willing to pay for them.
Pick up a copy of the National Enquirer if you are a U.S. resident. Look through the full page ads.
Isn’t that bizarre? They are offering the things on the above list! But some of those things are impossible; aren’t they?
No they aren’t. Nothing that you can conceive of is actually impossible.
Now it’s true that a majority of those ads are promising (or at least implying to promise) things that they don’t actually deliver. That’s great. That’s an opportunity for you.
Look for an area that really excites you. Do you want to lose weight and look like a bodybuilder? Great. Do you already look like a bodybuilder (probably because you are)? That’s even better.
That’s magic to other people (and may be magic to you right now). That’s what people want and they will pay good money to learn how to do it. Trust me. I have staked my very life and livelihood on that very fact… and guess what? I’m still alive and have a very nice livelihood.
So what do you do if the magical wish that caught your attention isn’t possible (at least within your imagination yet)?
Simple. You do it.
It’s what you want to do anyway. It’s what you would wish for if a genie only gave you one wish. So do it!
Impossible you say. How can I possibly learn to be invisible?
Well. First you just throw away that first part. Remember that absolutely nothing is impossible if you can conceive of it. You can conceive of becoming invisible, so it’s simply not impossible. It is not only possible, but it is probable and actually certain that you will learn how to become invisible if you throw away the “impossibility” thought and focus on answering the question until you have an answer.
Go to bed tonight realizing that it is possible to achieve your #1 wish and asking the question about how to do it.
Tomorrow, you will get to work researching.
Now researching is NOT purchasing every product on the subject. As I said, most… if not all… of those products are going to be scams. They won’t teach you how to fly or lift cars with a single hand. They will only promise that, but not deliver.
Here is what it means to research:
1) Make a theory. In fact, make several. Always consider the opposite of your theory and include that in your list of theories.
2) Make an experiment with a measurable result.
3) Perform the experiment and measure the results.
4) Repeat until your wish comes true.
It’s really that simple. Let’s say you want to learn how to become invisible. FIrst, define what that means. What do you really want? Do you want to be able to walk through a crowd of people and never be noticed and even later when people in that crowd are shown a picture of you they will all deny absolutely that you were there?
Good. That’s the first step to having some measurabilty. What’s a good measurement in the above case? That’s right… the percentage of people who absolutely deny seeing you when shown a picture of you after you do walk through that crowd.
Do you want to look like a body builder? Pick out the one you want to look like and get their measurements. That will be what you measure.
Do you want to learn how to fly? A good measurement would be distance from the ground multiplied by length of time since last touching the ground (unless height isn’t part of your goal… in that case it could just be length of time since last touching the ground).
It’s really that simple. Everything that you think is impossible is actually possible. You just follow the simply formula I gave above. I know. I’ve done it over and over and over again in many, many areas of my life.
Want to marry a beautiful girl 15 years younger than you are? I’ve done it.
Want to get a top secret security clearance? I’ve done it.
Want to be a fireman, author, inventor, politician, medic, computer programmer, entrepreneur or surgeon? I’ve done it.
Want to lose 1/3rd of your body weight and be slim, lean and good looking? I’ve done it.
Want to run a marathon? I’ve done it.
Want to learn to read minds? I’ve done it.
Want to learn to fly? I’ve done it.
It’s all possible. You can do anything you believe is possible and can conceive of doing. That’s just a fact.
Choose something and start that process tonight. Keep good records of your experiments and the measurements. You’ll need them for your product.
In the mean-time, let’s also realize that you have already done many impossible things in your life. Have you done anything on the above wish list of others? Have you made a ton of money? Have you been a bodybuilder? Have you run a marathon? Have you been in orbit around planet earth? Have you been to the moon? Have you been obese and lost a ton of weight and look and feel great now? Have you stopped smoking? Have you quit using alcohol or illegal drugs? Have you found the perfect spouse? Do you have the perfect family life? Do you have the perfect job? Do you have a relationship with God that is so close that you regularly speak to each other in audible voices? Have you conquered a fear of heights?
Think through your life. What is the most incredible thing you have every done on that master wish list that almost every human has?
That is going to be your first product. In fact, it will probably also be your second, third and fourth products.
Later, you will accomplish your new dreams and share how you did that in new products, but for now… you need to teach something that you already know… and something that at least 1/3rd of the population also wants to know how to do.
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Until the next lesson… dream big. Go to sleep tonight knowing that your biggest dream is possible and asking your brain to figure out how to do it while you are sleeping.
We’ll take the next step soon.