Recently there has been a lot of talk about outsourcing to countries that historically earn less money.

In fact, I noticed right away that most franchisees immediately decided to try to hire from these areas.

I never did that.  Instead, I left it entirely up to current successful workers in my business to decide where they should hire from.  I simply want the best and don’t care where they happen to live in the world.

Of course English language mastery is important to an Internet business so there are massive stretches of geography that will never register in my statistics because there simply aren’t very many English speakers in those areas of the world.

I thought I would share with you my statistics for where my workers ended up coming from.  Here is a graph showing the country where they reside (showing only the top few countries by number of workers):

This is important information to consider.  You may be able to pay less when hiring from certain areas of the world, but will you really be able to attract quantities of workers from those geographies?

It turns out that a vast majority of my workers live in the United States.

I have a couple of franchisees who understood that, but then attempted to attract new workers in some odd states.  One said they tried Utah because they know there are a lot of stay-at-home moms in that state.  That may be true, but what is the population of Utah?

Others tried California because they believed there was a very large population in California and California is known to be more technically savvy.

My first thought was that both of those ideas showed a significant bias based on their own background.  A false bias will hurt your business.  So, here are the facts about what happens when workers are not given a geographical area nor is there any attempt to influence them to choose to recruit from certain areas:

Based on that data… if you have to hire your initial group of workers (as all franchisees have to do), what country would you start with for your first classified ad?

I would start with the United States.

What state would you start with?

I would start with Georgia, Florida and Texas.

I hope that information helps you in your own Internet business.