In the early days of the internet, web design was simple. Designers didn’t have to create sites for all kinds of devices; the majority of people accessed the web using the same internet browsers. Now, however, the internet has changed, and web design has changed along with it.

If you’re designing a site in 2017, you have to consider the modern user. Keep these web design tips at the forefront of your mind as you work on your site.


Skip The Clutter

Over-designed sites are no longer in style. It’s best to focus on a simple and streamlined site. When you keep things basic, the content will be the highlight of your site.

You don’t need to be afraid of white space. You don’t have to fill space just for the sake of filling it. If you add an element to your site, you should make sure it serves a purpose. People are turned off by cluttered sites; work to create a site that has a nice clean look instead.


Find Tools That Will Help You Create A Great Design

What do you have in your design toolkit? If you’re not satisfied with the tools you are using right now, you might want to start looking for tools that will simplify web design for you.

There are all kinds of tools that can streamline the web design process. From image editing software to coding tools, there are a wealth of resources available to you.

Think about the kinds of challenges you regularly face. Start looking for tools that will help you to deal with those challenges. You should be able to find tools that will help you to solve your most common problems.


Get Rid Of Sliders

A few years ago, sliders were one of the biggest trends in web design. Sliders definitely look great, and they’re a great way to spotlight your old content. However, most experts are now recommending that sliders be phased out.

Because sliders appear at the top of a page, they can keep people from finding the content that they want to see. Sliders can also increase your loading times, which can negatively impact your site’s SEO. If your design has a slider, you should think about getting rid of it.


Stop Using Sidebars

Sidebars made sense when most people browsed the internet using a desktop computer or a laptop. Now that many people use mobile devices to browse the internet, sidebars aren’t a great design choice.

It’s time to phase sidebars out of your design. Instead of using sidebars, work to create a clean, simple design that will display properly on all kinds of devices. If you use a sidebar-free responsive design, you’ll be able to create a site that translates across all platforms.


Use Bigger Fonts

Small fonts may look nice, but they’re not always easy to read. When you design a site, you can’t just focus on aesthetics. You need to think about usability as well. Larger fonts could make your site much easier to read and use.

Take the time to evaluate the fonts that you are currently using. See how they display on different devices. If you’re worried that your fonts are too small, you may want to make them a bit bigger. Changing font size will only take you a few seconds, and it could wind up causing a lot of problems.

Web design can be complex, especially since it is always changing. If you’re struggling to keep up with these changes, you should give these tips a closer look. There’s a good chance these suggestions will help you to get your site on the right track. If you live in the New York City area and need any help with your business website be sure to check out Transfuture, a web design company in Brooklyn that will take all these tips into consideration when designing websites.

Whether you live in Toronto, Los Angeles or abroad, if you own a website that sells a product or service, without a good ranking in the search engines you’re not going to be found. There are other alternatives out there such as pay per click, Facebook ads or media buys, but if you plan on being in business long term, nothing beats a strong organic ranking.

Take for example two businesses competing in the same industry. One of them has a first-page ranking in the top 5 for a common keyword people search for related in their industry, while the other is stuck on page 2. Since more than 80% of people never go to the second page, you can imagine how much traffic the business on the second page is missing. †For example, if a search term has about 1000 searches a month, if the first business says in position one, they will get about 600 clicks a month on their site. That’s 600 potential customers that the second business will never see.

Why a Page One Ranking is Crucial

It gets worse when you factor in other keywords. The above example is only based on one keyword. Imagine if people are searching for 5 or 10 keywords or more and only one of these two businesses show up on the first page. It’s staggering how much a business is losing to competition on the first page.

This goes to show the importance of SEO. Of course, you can’t just hire anyone. According to the owner of Goliath Marketing in Toronto, many businesses will start off hiring the cheapest SEO around thinking that results will be the same no matter who you hire. This is a massive mistake due to a few reasons. Visit their Facebook page here for some tips on SEO.

No Two Businesses are the Same

Some SEO companies will give you a “package” to choose from. Some starting as low as $199 a month. Let’s take a look at this for a moment. Can you see a Fortune 500 company getting the same results as a mom n’ pop shop down the street? Every company is different and there are so many variables. That is why “packages” don’t work. SEO for some industries can be very expensive.

To prove this point, look at pay per click. A DUI lawyer will have much more expensive search terms than say for example a Dog walking company. The same relation goes hand in hand SEO.

Taking a Risk

With the lower priced SEO companies they are going to cut corners to try and make a profit. They may get you cheap and risky links which could help in the short term but might end up biting you long term. Why would you even consider risking your business?

Hire an Expert That Knows What They are Doing

It comes down to this. You are in business for the long term, not the short term. †Speak to a few consultants and get some information on how they can help. Get them to show you real numbers and most importantly, get an analysis on your competition to see how much you are losing to them. When you actually see how much you are losing to your competitors year after year, you’ll quickly understand the importance of a strong SEO campaign for your business.

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Update: Its been a while since we posted but check out our 2 new posts: SEO Company and SEO Tips