We’ve all seen them, haunting ever job posting board:
“Work at home, make $100,000 a year!”
“Never have to worry about money again!”
Online scams are everywhere you want to advertise. Job searchers aren’t completely naive, they know better than to answer ads like these. As I’ve said before, traffic is crucial to the success of your online business. So how do you make your ad stand out from the phonies? These five steps are the key to a successful online job posting.
1. Post your ad in the correct place. You’re looking for online workers, so post your ad online! For example, if you need technical savvy people, post your ad in the technology section. If you are just seeking people with basic computer skills, many online listings feature a computer gig section.
2. Be very specific in the job title. One thing all scam ads have in common is a vague title: “Work with a Great Team” “Making money from home is easy!” Your ad needs to tell people exactly what you are looking for. For example if you need home based typist, “Typist Needed” works just fine.
3. List the basics: what job you need filled, the requirements, pay rate and how to contact you. To continue with our last example:
Our company is offering positions for home based typist.
This is a part time job, approximately 20 hours a week.
Compensation: $8-10/hour, depending on experience.
3. Don’t tell them everything. Your listing is supposed to interest them in that job, not tell them the entire history of your company. An ad is like a teaser: if they’re interested, let them come to you for more information. If you flood your ad with too much information, it becomes confusing and harder to attract interested people.
4. If they are reaching you via e-mail, make sure you have a professional looking e-mail address. My daughter’s e-mail address is typically something like, “fitch_gurl89@yahoo.
If the viewer of the ad saw this, would they take your company seriously?
Get an e-mail address that reflects the nature of your business, such as “typistsonline@yahoo. Places such as Yahoo! and Google still offer free email services.
5. Make sure your ad looks professional. You need to impress upon the reader that your company is a real online company and the job you are offering is legitimate. Check spelling and grammatical errors before you post, and make sure that it is placed in the correct ad listing. Don’t force them to visit your site to apply, give them a way to get in touch of your company personally, and make sure that your contact with potential employees is always quick and professional.
With these five stpes you can post a professional looking ad, and hire a decent sized work force easily!