In the early days of the internet, web design was simple. Designers didn’t have to create sites for all kinds of devices; the majority of people accessed the web using the same internet browsers. Now, however, the internet has changed, and web design has changed along with it.

If you’re designing a site in 2017, you have to consider the modern user. Keep these web design tips at the forefront of your mind as you work on your site.


Skip The Clutter

Over-designed sites are no longer in style. It’s best to focus on a simple and streamlined site. When you keep things basic, the content will be the highlight of your site.

You don’t need to be afraid of white space. You don’t have to fill space just for the sake of filling it. If you add an element to your site, you should make sure it serves a purpose. People are turned off by cluttered sites; work to create a site that has a nice clean look instead.


Find Tools That Will Help You Create A Great Design

What do you have in your design toolkit? If you’re not satisfied with the tools you are using right now, you might want to start looking for tools that will simplify web design for you.

There are all kinds of tools that can streamline the web design process. From image editing software to coding tools, there are a wealth of resources available to you.

Think about the kinds of challenges you regularly face. Start looking for tools that will help you to deal with those challenges. You should be able to find tools that will help you to solve your most common problems.


Get Rid Of Sliders

A few years ago, sliders were one of the biggest trends in web design. Sliders definitely look great, and they’re a great way to spotlight your old content. However, most experts are now recommending that sliders be phased out.

Because sliders appear at the top of a page, they can keep people from finding the content that they want to see. Sliders can also increase your loading times, which can negatively impact your site’s SEO. If your design has a slider, you should think about getting rid of it.


Stop Using Sidebars

Sidebars made sense when most people browsed the internet using a desktop computer or a laptop. Now that many people use mobile devices to browse the internet, sidebars aren’t a great design choice.

It’s time to phase sidebars out of your design. Instead of using sidebars, work to create a clean, simple design that will display properly on all kinds of devices. If you use a sidebar-free responsive design, you’ll be able to create a site that translates across all platforms.


Use Bigger Fonts

Small fonts may look nice, but they’re not always easy to read. When you design a site, you can’t just focus on aesthetics. You need to think about usability as well. Larger fonts could make your site much easier to read and use.

Take the time to evaluate the fonts that you are currently using. See how they display on different devices. If you’re worried that your fonts are too small, you may want to make them a bit bigger. Changing font size will only take you a few seconds, and it could wind up causing a lot of problems.

Web design can be complex, especially since it is always changing. If you’re struggling to keep up with these changes, you should give these tips a closer look. There’s a good chance these suggestions will help you to get your site on the right track. If you live in the New York City area and need any help with your business website be sure to check out Transfuture, a web design company in Brooklyn that will take all these tips into consideration when designing websites.

Whether you live in Toronto, Los Angeles or abroad, if you own a website that sells a product or service, without a good ranking in the search engines you’re not going to be found. There are other alternatives out there such as pay per click, Facebook ads or media buys, but if you plan on being in business long term, nothing beats a strong organic ranking.

Take for example two businesses competing in the same industry. One of them has a first-page ranking in the top 5 for a common keyword people search for related in their industry, while the other is stuck on page 2. Since more than 80% of people never go to the second page, you can imagine how much traffic the business on the second page is missing. †For example, if a search term has about 1000 searches a month, if the first business says in position one, they will get about 600 clicks a month on their site. That’s 600 potential customers that the second business will never see.

Why a Page One Ranking is Crucial

It gets worse when you factor in other keywords. The above example is only based on one keyword. Imagine if people are searching for 5 or 10 keywords or more and only one of these two businesses show up on the first page. It’s staggering how much a business is losing to competition on the first page.

This goes to show the importance of SEO. Of course, you can’t just hire anyone. According to the owner of Goliath Marketing in Toronto, many businesses will start off hiring the cheapest SEO around thinking that results will be the same no matter who you hire. This is a massive mistake due to a few reasons. Visit their Facebook page here for some tips on SEO.

No Two Businesses are the Same

Some SEO companies will give you a “package” to choose from. Some starting as low as $199 a month. Let’s take a look at this for a moment. Can you see a Fortune 500 company getting the same results as a mom n’ pop shop down the street? Every company is different and there are so many variables. That is why “packages” don’t work. SEO for some industries can be very expensive.

To prove this point, look at pay per click. A DUI lawyer will have much more expensive search terms than say for example a Dog walking company. The same relation goes hand in hand SEO.

Taking a Risk

With the lower priced SEO companies they are going to cut corners to try and make a profit. They may get you cheap and risky links which could help in the short term but might end up biting you long term. Why would you even consider risking your business?

Hire an Expert That Knows What They are Doing

It comes down to this. You are in business for the long term, not the short term. †Speak to a few consultants and get some information on how they can help. Get them to show you real numbers and most importantly, get an analysis on your competition to see how much you are losing to them. When you actually see how much you are losing to your competitors year after year, you’ll quickly understand the importance of a strong SEO campaign for your business.

There are basic things you can learn about SEO, but because it is more than generating relevant content, people and businesses have resorted to hiring the best SEO company in Houston or the best SEO company in Baton Rouge. There is nothing wrong in doing this because if your company doesn’t have the resources to accommodate SEO, you can outsource the help from a company that is known to do it.

But before you hire those SEO companies, you have to first know what you want from using SEO. It would be best that you have an idea of the things they should do so you can also gauge whether or not they’re on the right track.

First, you have to look at your website and ask the following questions. Is it user-friendly? Does it look appealing and organized? Is it too cluttered? Does it need some photos or videos and other media? Answering these questions will guide you to see what is lacking on your site. Also, try criticizing your website from a visitor’s perspective. This is important because in business, it all comes down to your customers. If your customers have a hard time with your website, then that’s one potential customer down the drain.

The next thing you want to do is to work with your content. This is the bulk of getting organic traffic to your site. The most important question to ask is, “Is my website relevant?”. Answering this question will let you know if you are actually solving an important enough question that customers have. In SEO, relevance is important because this is also the criteria of search engines like Google, Bing, and Yahoo in ranking websites on the results page.

It is perfectly okay if you are catering to a niche market. Even if your target market’s size is small, as long as it is important, your website will still have the right to exist. The problem arises when your website doesn’t answer any question or doesn’t even spark the interest of anyone online. If this is the case, then you have to start thinking about the main reason why your business exists. When you’ve figured this out, you can now make content that is catered to the people you want to reach.

In writing content, there are several things you might want to take note of. One is the actual content. What you put on your website should be properly researched information. If you just load information that is not credible, then your website would not even seem trustworthy to both search engines and consumers.

The second consideration is how the content is written. Remember that you are writing for a specific audience. Keep that in mind in crafting articles to put on your website so that you always stay true to building the connection between your business and the people who need it. Needless to say that your articles shouldn’t be awkward sounding. A more natural or conversational approach is always better. Finally, use keywords. Keywords are important to stand out among the many websites in the same category. This is also a factor that search engines look into when ranking on the results page.

Credit for the information provided in this article goes to Impactnext SEO.

Is SEO Going Away?

There have been alarmist stories for several years now talking about the end of SEO. Social media is going to replace it. Online personal assistants are going to replace it, and the world of mobile was going to change everything. While it’s undeniable that the online landscape has changed and Google’s algorithm, in particular, has become an entirely new level of software sophistication, it is clear that SEO is a long way from dead. The days of easily manipulating search engine results might be over, but SEO isn’t going anywhere.

Rankings Don’t Happen By Accident

The most important thing to remember is that rankings don’t happen by accident. While you can buy page one advertising for certain keywords, you can’t buy your way to the top of the search engine listings. There are always going to be certain factors that get measured and go into determining who should be at the top of the list and which websites fall short. That means there are always going to be things that websites can work on to get higher rankings and move on up.

The mentality for a Houston SEO Expert must change. Optimization now and in the future is going to be far more about asking “What does Google want?” and “What do readers want?” as opposed to a long technical checklist of things to do where sheer numbers will make all the difference. Some people might see this as the end of old school SEO, but that’s not necessarily a bad thing. Let’s face it: this evolution was inevitable.

Top 10 Websites By Traffic

If you want any more reassurance of why search engine optimization is not dead, think about this: where do you go to find the answer to a question for which you don’t already know the answer? A search engine. Search engines serve an important function, and they have their own unique ways of determining where to rank each website.

The general top 10-15 list looks like this, with the latter positions sometimes swapping out:

1) Google

2) YouTube (owned by Google)

3) Facebook

4) Amazon

5) Yahoo

6) Wikipedia

7) Twitter

8) Bing

9) Redditt

10) Instagram (owned by Facebook)

11) MSN

12) Pinterest

13) Ask

14) WordPress

15) eBay

Google, YouTube, Yahoo, and Bing are all top ten with MSN and Ask right behind. These are all search engines. There are two specific shopping sites then a lot of social media…but there are different reasons for each. You don’t go to social media looking for answers or Wikipedia looking for shopping.

As long as there are search engines, there will be SEO. The amount of traffic that the different search engines get varies widely. In other words, this means Google at #1 has seven times the traffic of whoever is at #10, and that’s just Google. It doesn’t count Google UK, Google CA, or any of the dozens of country-specific extensions of the search juggernaut.

Different But Here

SEO is fluid, but that is part of the reason it will stick around. Things may change, but overall search engine optimization is here to stay.

If you have been online for any period of time, you must have heard of the term affiliate marketing. In simple terms, it may be defined as getting paid for referring people to various products and services. The affiliate marketer normally earns a commission for every sale generated through their affiliate link. As far as the amount of money earned is concerned, it will depend on the arrangement offered by the seller. If you are new to affiliate marketing, here are a few things you should know about affiliate marketing.

One of the biggest advantages of being an affiliate marketer is that it offers you a lot of freedom and flexibility. An affiliate business can be run from anywhere in the world as you only need an Internet connection to build websites or run campaigns to make money. You are free to choose your own hours and work flexible hours. While most people are attracted to affiliate business due to the flexibility it offers, it is also important to keep in mind that it takes a lot of hard work in order to be successful in this business.

There are many snake oil salesman in this industry who lure in unsuspecting individuals promising them life on the beach without really doing anything but that’s not how affiliate business works. While there are a lot of advantages of starting your own affiliate business but keep in mind that you will have to work hard in order to be really successful. It’s true that you can run your business from anywhere but you will have to spend a lot of time in building up your business from scratch.

Another advantage of being an affiliate marketer is that it allows anyone to build their own business from scratch at a very low cost. For instance, if you want to start your own brick and mortar store, you will have to invest a lot of money on the lease, products and other such things whereas you can buy a domain today for the price of a cup of coffee and build your own business from the comfort of your home.

As an affiliate marketer, your only job is to sell products. You get a commission to sell products and the product creator or manufacturer needs to worry about customer service and support. Since there are absolutely no barriers to entry in this business, it is also highly competitive.

Due to extreme competition, many people struggle to build their own affiliate businesses. They mistakenly think that they can buy a domain and write some content to make easy money but it takes time to build this business. Like all other businesses, you will have all the flexibility and money you want once your business starts earning money regularly but in the initial years, you will have to work hard.

So, affiliate marketing is a great business to be in but you shouldn’t expect instant riches as promised by some of the so-called gurus. You should take it as an opportunity that allows you to start your own online business at a low cost that can be done on the side.

In simple terms, you shouldn’t leave your day job today in order to build your affiliate marketing business. You should start building your business while working your day job and leave your day job only when you are confident enough and your business is earning you some money steadily. If you want to find a mentor or course or even just a group of people to help you in this new online venture then check out the Internet Jetset course by John Crestani. Check out this Internet Jetset Review.

Update 6/18: If you want a more advanced course than check out Mark Ling’s Learn Build Earn program. Here is just one testimonial:

 

If you have a business then you should use SEO to your advantage. This is a way to make sure that your website is ranked high when people are searching for certain terms on Google and other similar sites. Here is more on this matter so you can make SEO work for you.

Search engine optimization is something that you have to be careful with. When you are learning about it, find out if the information you are getting is up-to-date and not from the past. If it is old information, double-check it because you want to know whether it is still true or not. Sometimes, if you use older methods you may end up having your site get penalized and that is not a good thing. Losing your ranking because of a mistake can end in you having to do a lot of work to get back to where you were in results.

You are going to have to have content on your website that uses keywords to your advantage. One way to do this is to hire someone to write articles for you that have a keyword in them a couple of times. If you are going to use keywords on your page, then you need to make sure that you are using ones that are popular. You can’t use keywords that have nothing to do with your niche or that won’t get you very good results because they are too obscure. Use a site like Google Trends to look up what words will work and what won’t or a keyword software tool like Long Tail Pro. (Check out this Long Tail Pro Review)

You may want to hire someone to help you with this kind of thing because it’s a lot easier to use help than to do it on your own. If you have a business to run, then you may not have time to learn all you need to know about SEO and that can be a problem. If you are not able to learn a lot about something like this during your free time, then you may end up not doing it right and that could cause problems for you in search results.

Before you hire some help you need to make sure that they have a good reputation. If they have not been doing any kind of work in this field then you need to know that because you will know that they are an amateur and they may not be able to get you the results that you are looking for. A lot of people say that they are good at things of this nature, but they really aren’t and you will find that out when you look at the past work they have done. If they are new to the field, at least make sure you are getting a cheaper price than If you hired a professional.

If you want to use search engine optimization to your advantage, you should put the tips to good use that you were given here. Anyone can make SEO boost sales if they try. If anything, at least hire someone to help with it.

Video marketing is one the most effective ways to market your business online, but as anyone would know, not everyone who does it is doing it correctly or doing it in the most effective manner. In this article, we are going to share with you some tips for doing video marketing effectively.

Helping others is a must – In this day and age, presenting people with videos that only promote your company will not cut it, unless if you have built enough buzz about your brand that people are actually curious about you. If you are only starting, start by helping other people with how-to videos that actually solve problems. Of course, these videos should be related to what you are promoting. For example, you can make a video on how to change tires if you are promoting a car repair shop.

Engaging content is key – If you are not helping others with a how-to video, make sure that you producing highly engaging videos that people will want to share. Remember that video marketing does not live in a vacuum. What we mean is that the videos you will find on Youtube will be shared on Facebook, but only the ones that people have found highly controversial, very funny or have that X factor that makes people just want to share it.

Putting a human face is always better  – Put a human face to your video and have your employee or even you host the video. People connect to people, not graphics or even a cartoon narrator. So, unless if it’s absolutely necessary, make sure to have a person host the video and have him or her present information. If there’s no one who can do it, there a professional presenters who can. Go to websites like Fiverr to hire people who can host your videos.

Do video optimization – Youtube is a property owned by Google and so you can expect for a ranking algorithm at work when it comes to ranking videos for specific keywords. Optimize your videos so that they rank when somebody searches for your relevant keywords on Google and Youtube.

Other videos are your friend – One thing we know about Youtube marketing is that the videos of your competition can be used to your advantage through the related videos feature on Youtube. We do not know how to do it exactly, but we are pretty sure you will find a ton of information on it online.

The video marketing tips we shared above are really just some of the basic tips that you will find for doing video marketing. But if you are like most people, the first thing on your mind would be how to make the videos, not the content in the videos. Well, there are many video creation software out there that you can use.

You can use your smartphone camera to shoot a video and use a video editing software to edit it. If you are doing a how-to video on your computer, use Camtasia to capture what you are doing. Also take a look at StikiVid Review’s website to learn more about increasing the effectiveness of your videos with the StikiVID software.

The New Year has already brought on a lot of debates regarding SEO tactics. What needs to change? What trends are going to follow? Will the algorithms get more restrictive? The ultimate point is figuring out how to adapt to the changes. Here are some solid SEO tips to keep in mind for the following year.

Watch Out For AMP

The internet is about two dominant factors, speed, and useful (entertaining) information. Low speed leads to high bounce rates, and there’s no other way to fix the problem other than getting the page to load faster.

AMP is short for Accelerated Mobile Pages project, and it’s the brain child of Google. The focus of this project is to make page loading even faster on mobile devices and at the same time enhance user engagement.

You need to take two things away from this information. Firstly, stay up to date when it comes to AMP because you want to be part of it. Secondly, look at what Google places a heavy focus on. Apart from speed, they want to extend user engagement.

For a site trying to rank on the first page of a search engine, a low bounce rate and high user engagement should be priority elements.

Utilizing External Sources

Some experts believe that the tactic with the biggest influence regarding search engine optimization is link building. Statistics do tend to back up this theory, but Google has been paying particular attention to the “health” of the links. More specifically, they want to clean up the spam and push more useful sites.

While on the topic of external sources, it will serve you well to expand your horizons. YouTube is a good example because as a search engine it’s beating the likes of Yahoo! and Bing. If you can use a video to gain more exposure, why not use it?

The same goes for social media platforms. Search engine rankings are going to be influenced by the amount of attention a site gets, which is why you need to take advantage of these tools.

Should You Consider An Expert?

Everything is up to you. If you feel like you have the patience and time to handle the SEO headaches, then knock yourself out. You can even try to use nootropics to help you retain more information when learning this new skill. But there’s no shame in contacting a professional in the field and scheduling a free consultation. These are people who stay up to date with everything, so it might be useful hearing what they have to say. Digital Cavern – SEO Agency is our number 1 rated SEO agency, because they are able to produce consistent results for their clients.

Why Use Search Engine Optimization For Your Business

Have you heard of Search Engine Optimization? Do you want to utilize this marketing tool in your company successfully? Search Engine Optimization or SEO is a new technique that marketers use to invite more clients in business. SEO can be intimidating for people who are not aware of its benefits and how to find the best provider for them. It gives your company several advantages that you’ll surely love to have. If you live in Brooklyn, NY, a good reputable Brooklyn SEO Company is Digital Cavern. They are well established and can provide you first page rankings for your local business. They were also featured in Inc. Magazine. Check out Digital Cavern’s Inc. Profile.

Higher ROI

SEO gives your business a better Return On Investment compared to other marketing tools. Since more and more people is connected to the Internet every day, this online promotion tool can reach billions of people around the world. Unlike offline marketing, that limits the people that you can influence.

More Traffic For Your Business Website

Your SEO provider will be able to get more traffic to your site through using targeted keywords. A professional can turn these visitors into conversions for more customers or clients on your website.

Branding

Through SEO, your services or products can be known by more people while establishing your brand inexpensively. Taking this chance will gain you more popularity, therefore increasing the number of prospective clients.

Usability

If you give your visitor a user-friendly website, it bumps your rank higher in search results. An easy to use website makes your visitors stay longer and browse more around your site. It convinces them that they should avail of your services or products.

Compatible With All Browsers

Fully optimized sites made by professionals, who are familiar with web design, should be usable in all browsers. If it works well with different browsers, it will be able to accommodate more users for your website.

Round-The-Clock Marketing

If you asked an SEO professional to do the work for your website, he should do an exceptional job in making your site rank higher all the time. It indicates that your marketing department is automatically working throughout the day, seven days a week.

What Questions Should I Ask My SEO Provider? Existing Content Or New Content?

A good provider must be able to specialize in writing SEO copywriting as well. If your chosen provider can’t give you these, maybe its time to look elsewhere.

Do You Have References?

Getting an experienced person for your SEO needs is important to achieve the best results for your business. If the SEO professional claims that they have the adequate experience in this field, then you can ask him or her to provide you with references so you can check if they do a great job.

How Will The Site Be Monitored And Maintained?

SEO isn’t a one-time commitment. It requires maintenance and proper monitoring to keep your site’s rank at the top. Ask your SEO provider how he or she plans to carry out these things and what reports will they give you to measure the amount of progress for your website.

What Are Your Strategies?

A good SEO company can explain to you the strategies that they’ll use to give your site more traffic and higher conversion rates. The best person for this job is someone who knows these strategic procedures very well and how they’ll work for your site.

Do You Have Samples That I Can See?

Experienced SEO companies will be proud to show off their previous works to you. If they can give you a good example, it just means that they are serious about their job and does their best to give every client an excellent service.

Search Engine Optimization is going to give your business a large advantage. Although it can be tricky, the results will satisfy you. When looking for an SEO provider, do not hesitate to ask these questions and even other queries on your mind to make sure that you are hiring the best one for your company.

You may have noticed our site has nothing on it. That’s because we recently changed owners and we are receiving a total makeover. YAY! Our team is working hard and scouring the whole internet to find the most interesting and trending information you can possibly find on internet marketing. So you better bookmark us on your web browser and don’t forget our website. I highly recommend you check up on our website daily to find out when we are officially open because we have no official date yet. See you soon fellow human. Cheers!

Update: Its been a while since we posted but check out our 2 new posts: SEO Company and SEO Tips